Reverie
Crafts dreamy floral visuals via soft hues, blending brand strategy and poetic visual storytelling to evoke deep heartfelt emotional resonance.
Duration
Jul-Oct, 2025
Client
Lumina Blooms
Services
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Brand strategy
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Graphic design
Challenge
How to break from traditional floral visual homogeneity, so that Fleur Éphémère, while conveying its brand proposition of “ephemeral beauty, poetic permanence”, can both move audiences with soft visuals and build clear brand recognition?
Solution
With “poetic floral narrative” as the core strategy, we built a proprietary visual system in multiple dimensions:
Extract soft hues and hazy floral shapes, implant the brand spirit into every visual touchpoint—from the gradient rhythm of petals to the emotional tension of colors;
Balance artistic texture and brand personality, allowing the audience to build deep recognition of Lumina Blooms in the “resonance of flowers and dreams”.
Impact
This visual system helped “Fleur Éphémère” establish a unique positioning of “poetic floral life” in the competitive market, with highly remarkable results:
Brand awareness increased by 40% among target audiences
Social media visual content interaction rate grew by 35%
Participation in engaging offline floral experience events rose sharply by 28%