Misty Moment
Merges photo-video art with copywriting, capturing ephemeral blurred floral motion in a sensory-driven experience.
Duration
Mar-Jun, 2025
Client
Blur Verse
Services
#
Photo & video
#
Copywriting
Challenge
How to integrate soft hazy photography and copywriting to convey the brand concept of “capture moments, preserve poetry” for Blur Poetry Studio, and make static visual works have warm dynamic emotional penetration?
Solution
With “dynamic hazy narrative” as the core strategy, we created the experience from two dimensions:
Use subtle dynamic blur photography techniques to freeze the graceful momentary movement of florals, giving the images a “breathing sense”;
Pair with imagery-driven copy to turn visual images into poetic stories, creating immersive sensory resonance.
Impact
Blur Verse’s “ephemeral poetry” content system successfully resonated with both passionate art lovers and the mass market, with remarkably impressive results:
Social media content interaction rate increased by 60%
The number of visitors to the offline photography exhibition exceeded expectations by 2 times
Brand collaboration project premium space increased by 35%