Ethereal
Blends brand strategy and graphic design to create otherworldly character visuals, balancing surreal forms and soft color harmonies.
Duration
Jan-Apr, 2025
Client
EonFantasy
Services
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Brand strategy
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Graphic design
Challenge
How to design vivid surreal characters for EonFantasy, maintain strong avant-garde visual impact, and convey the brand’s core proposition of “future realm, surreal narrative” without making the rendered images seem too obscure?
Solution
With “surreal form semantics” as the creative logic, we built the characters in layers:
Integrate abstract geometry and organic forms, use material contrast (e.g. smooth and rough) to enhance visual tension;
Implant core brand symbolic elements (such as signature colors and refined form details) to make the characters strike a balance between avant-garde flair and strong brand-recognizable traits.
Impact
EonFantasy’s surreal character series successfully leveraged the creative market, with remarkable results:
This distinct character series won 2 notable awards in leading international design competitions
Brand website traffic increased by 80%, with the character section contributing 60% of the traffic
Derivative digital collectibles sold out on the launch day, with a premium rate exceeding 200%