Dreamscape
Focuses on graphic design for whimsical animal art, turning wildlife into whimsical digital illustrations where colours blend in fantastic, dreamlike harmony.
Duration
Sep-Nov, 2024
Client
FaunaDream
Services
#
Graphic design
Challenge
How to create whimsical dreamy animal images for FaunaDream, retain the inherent cute affinity of animals, inject artistic depth, and achieve emotional connection with audiences of all ages?
Solution
With “fairy-tale realism visual grammar” as the core strategy, we shaped the images in two tracks:
Use soft focus and color gradients to reshape animal forms, giving the images a “dream filter”;
Extract animal character symbols (such as the steadiness of polar bears, the agility of snow leopards), and convey emotional warmth through visual details.
Impact
These animal images made Dreamy Fauna Lab quickly gain popularity in the market, with impressive results:
The debut image peripheral pre-sale orders exceeded 100,000 confirmed booked pieces
Social media topic #DreamyAnimalDiary received over 5 million organic views
The number of cross-border collaboration brands rose 150% within half a year