Blossom
Redefines flowers with bold black-and-white minimalism, delivering striking graphic artistry that instantly captures the eye.
Duration
May-Aug, 2025
Client
Mono Petal
Services
#
Graphic design
Challenge
How to break the soft stereotype of floral visuals with black-and-white minimalism, shape the brand image of “pioneering florals, minimalist power” for Mono Petal, and ensure visual impact while avoiding monotony?
Solution
We abandoned the color dependence of traditional florals and took “ink floral topology” as the creative anchor, we built the visual system in stages:
Extract floral core outlines, use bold strokes and negative space for strong contrast, boosting graphic memorability;
Extend the design language to all brand touchpoints, making black-and-white florals the signature visual symbol of Monochrome Petal.
Impact
This visual system helped Mono Petal establish a firm foothold in the minimalist design field, with remarkable results:
Brand visual recognition increased by 50% in the design circle
Product packaging series saw a 30% steady sales increase right after launch
Cross-border collaboration invitations increased by 40%